Beyond the Ink: Why We Are Archiving the Graphic Tee
Discover why EC77 and The WXLVES Brand are archiving the mass-produced graphic tee. A transparent look into oversaturation, the loss of authentic art in streetwear, and our return to scarcity.
The Merino Wool Kimono
$105.00
The Onyx Essential Set
$195.00
The Signature Linear Zip
$110.00
The Bast & Seed Pant
$95.00
The Navy Deck Trouser
$189.00
The Checker Knit Cardigan
$100.00
The Kojima Denim Jacket
$170.00
The Artist’s Denim Jacket
$350.00
Knitwear | Effortless Comfort, Timeless Craft
Knitwear is more than just a seasonal necessity; it is an art form that balances structural precision with the softest tactile experience. Our collection focuses on the intersection of modern silhouettes and traditional techniques, ensuring every piece feels like a second skin.
French Terry | The New Spring Arrival
Our latest drop features essential silhouettes updated in high-grade French Terry. From refined pullovers to relaxed bottoms, these pieces are engineered for a drape that feels as good as it looks. Each garment is finished with meticulous attention to detail, ensuring your basics are anything but basic.
The Raw Edge Collection | Available now
The Bestselling Collection, since 2013. Enjoy the latest, the most visited & shopped section in the entire Online Store. More on the way.
Humble Beginnings | Thankful
“The Journey is The Dream.” - Kobe Bryant
We founded this brand with our last $200 in 2006. At the time, our Founder, Dani Merritt was pregnant, sick & placed on bedrest. She used the time to learn skills that allowed her to create t-shirts. From there, the brand continued to grow, find investment & become one of the next big brands.
The brand is now family owned & operated.
“I’ve been a customer since they were Elusion Clothing many years ago. I love the brand, the story and their growth. My favorite piece is the Raw Edge T-Shirt. Congrats to Dani & her family.”
“Their customer service is excellent. I had an issue with the wrong size for a linen shirt I purchased. I immediately reached out to exchange and they sent me a new shirt, then told me to keep the other one. I gave it to a friend. I like this brand!”
“I went from a customer to an investor and I still order! I order for my friends and family now, to help spread the word.”
The Command Center: A Minimalist’s Guide to the Curated Home Office
At EC77, we view the workspace not merely as a place of utility, but as a reflection of the mind. For the modern minimalistic gentleman, the home office is the bridge between his personal sanctuary and his professional ambitions. A cluttered desk is a cluttered consciousness, while a curated space...
The Weighted Anchor: Investing in Timeless Accessories
At EC77, we believe that a gentleman’s accessories should never be mere "add-ons." They are the punctuation marks of his personal narrative. In a world of digital smart-watches and disposable plastic, the modern minimalistic gentleman seeks objects that possess permanence. We look for tools that don't just occupy space, but...
