Minimalism, Unfinished
The intersection of uncompromising quality and deconstructed design. Experience the refined evolution of our signature essentials, where every seam tells a story of intentional craftsmanship.
$105.00
$195.00
$110.00
$95.00
$189.00
$100.00
$170.00
We founded this brand with our last $200 in 2006. At the time, our Founder, Dani Merritt was pregnant, sick & placed on bedrest. She used the time to learn skills that allowed her to create t-shirts. From there, the brand continued to grow, find investment & become one of the next big brands.
The brand is now family owned & operated.
Knitwear is more than just a seasonal necessity; it is an art form that balances structural precision with the softest tactile experience. Our collection focuses on the intersection of modern silhouettes and traditional techniques, ensuring every piece feels like a second skin.
Our latest drop features essential silhouettes updated in high-grade cotton. From classic Crewnecks to relaxed shorts, these pieces are engineered for a drape that feels as good as it looks. Each garment is finished with meticulous attention to detail, ensuring your basics are anything but basic.
Stay cool this summer with a breathable, skin friendly fabric. New linens in stock.
“I’ve been a customer since they were Elusion Clothing many years ago. I love the brand, the story and their growth. My favorite piece is the Raw Edge T-Shirt. Congrats to Dani & her family.”
“Their customer service is excellent. I had an issue with the wrong size for a linen shirt I purchased. I immediately reached out to exchange and they sent me a new shirt, then told me to keep the other one. I gave it to a friend. I like this brand!”
“I went from a customer to an investor and I still order! I order for my friends and family now, to help spread the word.”
At EC77, we believe that how we consume media should be as intentional as how we curate our wardrobes. In an era dominated by hyper-compressed digital streaming, wireless earbuds, and algorithmic playlists, music has largely devolved into background noise. For the modern minimalistic gentleman, audio should be an immersive experience…an...
At EC77, we believe that warm-weather travel should never force a compromise between comfort and sharp tailoring. When navigating transit or exploring a new city in 90° heat, standard synthetic blends quickly trap heat and moisture, disrupting both your comfort and your silhouette. The modern minimalistic gentleman relies on fabric...
This Sunday morning, wake up before the traffic builds. Leave your phone at home, slip on a fine-gauge knit sweater, and take your machine out to an open road. Let the sound of the engine be the only audio in the cabin. Notice how thirty minutes of undivided, focused driving...
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