$105.00
$195.00
$110.00
$95.00
$189.00
$100.00
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$675.00
$350.00
Knitwear is more than just a seasonal necessity; it is an art form that balances structural precision with the softest tactile experience. Our collection focuses on the intersection of modern silhouettes and traditional techniques, ensuring every piece feels like a second skin.
Our latest drop features essential silhouettes updated in high-grade French Terry. From refined pullovers to relaxed bottoms, these pieces are engineered for a drape that feels as good as it looks. Each garment is finished with meticulous attention to detail, ensuring your basics are anything but basic.
The Bestselling Collection, since 2013. Enjoy the latest, the most visited & shopped section in the entire Online Store. More on the way.
Humble Beginnings | Thankful
We founded this brand with our last $200 in 2006. At the time, our Founder, Dani Merritt was pregnant, sick & placed on bedrest. She used the time to learn skills that allowed her to create t-shirts. From there, the brand continued to grow, find investment & become one of the next big brands.
The brand is now family owned & operated.
“I’ve been a customer since they were Elusion Clothing many years ago. I love the brand, the story and their growth. My favorite piece is the Raw Edge T-Shirt. Congrats to Dani & her family.”
“Their customer service is excellent. I had an issue with the wrong size for a linen shirt I purchased. I immediately reached out to exchange and they sent me a new shirt, then told me to keep the other one. I gave it to a friend. I like this brand!”
“I went from a customer to an investor and I still order! I order for my friends and family now, to help spread the word.”
For the EC77 Brand, the modern minimalistic gentleman is defined not just by what he wears, but by what he consumes. In an era of digital saturation and infinite scrolling, a physical home library is a radical act of intentionality. It is a sanctuary for deep work and a reflection...
For the EC77 Brand, every step should be taken with intention. In the wardrobe of a modern minimalistic gentleman, footwear is the foundation, both literally and figuratively. While fast fashion encourages an endless rotation of sneakers, the philosophy of "Life, in Style" favors a small, high-quality collection that covers every...
The scent of crisp air is just a whisper on the breeze, and while summer’s heat still lingers, the days are undeniably growing shorter. For the sartorially-minded gentleman, this in-between period – the shoulder season – presents a unique opportunity. Especially in places like Chicago, New York and others on...
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