$255.00
$188.00
$195.00
$195.00
$170.00
$180.00
This isn’t basic loungewear; it is an enduring, modern uniform designed for intentional living. The latest addition to the brand, now available.
The Subsidiary
Accessible workwear, rugged layers, and raw-edge essentials built under the EC77 design standard. Purpose-built pieces for daily utility, all priced under $100.
Rooted in vintage motoring pedigree. Cut from high-density, weather-resistant twill with a double-button throat latch, brass hardware, and a flash of classic heritage lining.
Cut from heavy open-end cotton jersey with authentic slub texture and our signature hand-finished raw sleeve. Engineered for grounded utility and natural drape that softens with age.
Circular-knit for a clean, seamless crown and all-day thermal memory. Available in a curated spectrum of heritage neutrals and deep mineral tones to anchor any cold-weather uniform.
“I’ve been a customer since they were Elusion Clothing many years ago. I love the brand, the story and their growth. My favorite piece is the Raw Edge T-Shirt. Congrats to Dani & her family.”
“Their customer service is excellent. I had an issue with the wrong size for a linen shirt I purchased. I immediately reached out to exchange and they sent me a new shirt, then told me to keep the other one. I gave it to a friend. I like this brand!”
“I went from a customer to an investor and I still order! I order for my friends and family now, to help spread the word.”
We founded this brand with our last $200 in 2006. At the time, our Founder, Dani Merritt was pregnant, sick & placed on bedrest. Still determined to see a dream of hers since the age of 18 come to fruition, She used the time to learn skills that allowed her to create t-shirts. From there, the brand continued to grow, find investment & narrow down to the day one goal,...
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In an era of relentless digital noise, algorithmic micro-trends, and overstuffed closets, true luxury is no longer defined by how much you can accumulate. It is defined by how much you can eliminate. For the modern gentleman, the daily act of deciding what to wear shouldn't feel like a cognitive...
At EC77, we view timekeeping not as a display of wealth, but as an exercise in functional geometry and personal discipline. In a culture saturated with endless watch collections, watch rolls bursting with redundant chronographs, and a constant rotation of micro-trends, the modern minimalistic gentleman takes a different approach. He...
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