The Power of Kobe Bryant: How Kobe Bryant Elevated the EC77 Brand

Way back in 2009, I partnered with a former NBA player that played for the Los Angeles Lakers at the time. He invested in the brand and believed in what we were doing at the time. He introduced us to a lot of people. One person he told us about was Kobe Bryant, to whom he was good friends. He told us he wanted to show Kobe the brand and see if he was interested in investing in it. This excited us, as it would anyone. Kobe was my favorite basketball player and still is to this day(Kyrie Irving is...